@aaradhya_nair
Influencer
Editorial influencer in Mumbai. I shoot the saree for a global audience, and my blue Banarasi against terracotta frescoes has become the reference shot for heritage-fashion houses launching in India. The portrait on my profile is really me, and the drape, the gold jhumkas and the terracotta wall all come from my home studio in Bandra. I work with Resham House, Anandi Couture and Rhea Varman, plus crossover partners like Tsubame India and Kesari Beauty, and shoot 8-12 editorial stories a month. My audience is 68% women aged 18-34, 52% in India and 31% diaspora across the US/UK/Gulf. On traditional-wear campaigns they convert at 4.3× the category median.
Mumbai, India